YouTube
Role
Lead Designer
Year
2016
Deliverables
- Venue Branding
- Staff & Chef Uniforms
- Keynote Presentation for Various Speakers and ROS Transitions
- Animation Direction
Responsibilities
3-screen presentation, built for YouTube marketing initiatives and strategy. My responsibilities included providing a design system, marking different parts of the show, providing context and infographics for all speaker content. The full run of show was over an hour. The main screen was mostly Keynote with stand-by content and transitions created by the agency’s in-house video team.
Color & material
The brand requested styling that reflected their established color as well as creating something vibrant – reflecting nightlife and energy.
Brand Mark Red
#CD201F
Sonic Blue
#4984BA
Flare Violet
#830cd5
The Event
Since I created the keynote for the event I was flown to Toronto to do some client facing edits. I also worked with the venue’s onsite production team, who managed every Keynote transition. The key was to make it as simplistic as possible to avoid any mistakes during the show. The keynote presentation ran without a hitch and we were asked to do their 2017 YouTube Pulse event.
