Animated E-mail Design
Role
Principal Designer
Client
Playboy
Year
2016
Follow the Rabbit
The client was really fascinated with the idea of doing something stop motion. I created an invite based on process/evolution that went from the drawing of the infamous rabbit logo, to cut-outs with historical brand imagery, then the ultimate reveal of a half eaten carrot on a string with invite details. We wanted to allude to a rabbit’s presence – how it’s been and how it’s evolved. We also wanted to make it playful with layered meanings to establish a curiosity.
