Genius

Due to groundbreaking events in legalization, cannabis is a viable consumer good. The stakeholders at Genius meshed industry knowledge with corporate know-how to create an ambitious brand, that made cannabis transperant and approachable. They wanted a website geared towards the sensory enhancements of weed. They also needed a clear flow for those without cannabis knowledge to learn more, and feel confident enough to seek out product.

The wireframes I made focused on 3 goals: introduce the product, educate the consumer and provide a well-organized view of all product types. It was also important to provide easy ways to pair the consumer with their ideal strain. For pairing, I thought using drop-downs where a user chose ideal product type and how they wanted to feel was ideal. This feature allows users to quickly view products relevant to their needs. I headed this project, from conception (Invision wireframes) to providing high-fidelity mocks and interaction design for complex features.