TARGET x Soulcycle

Role

Year

Deliverables

Client

Influencer based event and branding was developed for Soulcycle x Target to introduce the partnership. It included an exclusive pop-up shop with Soulcycle classes in 10 different cities. I worked on branding and fusing the two logos, venue conception for how we’d use branding in different spaces and e-mail invites. The coding for emails was simplistic to ensure easy alterations through this multi-city event.