E-mail Sign-Up

H&M needed an e-mail sign-up form for those using the VR experience. A simple form was created and designed with clear signals for errors and correct email format notification.

Success Screen

After the users completed the form they received a success or “thank you!” screen. The screen reverted back to the form after this message as well.

Activation Image

Each e-mail used a standard image from the activation's custom recording.

eCommerce

H&M's tent received a lot of traction due to activation and sign-ups for their marketing newsletters surged.

UI Design

Simple, to the point design so users could get to their content quick.

Double Incentive

Users were compelled to sign-up to receive their activation movie clips.