Role: Senior Designer

The Summer Spectrum

Lookbook that functioned as a 3-column image map. Sections on grid clicked over to embedded product for ordering. My responsibilities included concepting this page – designing the mock-ups, theme, and verbiage. This particular release was a summer collection loosely based on festival culture.

Throughout the layout there were links to Pinterest, a custom playlist, and other links the brand deemed necessary. My goal was to kept elements minimal and ethereal. The colors in the clothing and contrasting color bombs are given the main stage.

1

Product Callout

Products were given distinct visibility and ordered strategically.
2

Responsive

Layouts were built to be look great on all devices.
3

Highly Detailed

When coding, items are tagged correctly to describe products and assist in gathered analytics.