Between the years of 2007 to 2010 I served as Co-Creative Director for DimepieceLA. The brand was one of the first prevailing streetwear brands made for women. Early on, the owners wanted to change the look of their changed aesthetics. I provided brand development by designing their logo and assisting in the creation of conceptual S/S and F/W campaigns.
My tasks included designing t-shirt graphics, retouching, color correction, online asset design, production design, e-commerce store management, etc.
Press
2007 – 2010
During my tenure the brand experienced a surge in popularity. The ‘Barbie Clones’ graphic was a top seller along with the ‘Ain’t No Wifey’ tee. Various celebrities wore pieces from the brand including Selena Gomez, Cara Delevingne, Nicki Minaj, Amber Rose and Cassie.
Role
Co-Creative Director